2024 F-150 Lariat — Hodges
Trade-in eval pending
Value
$62,490
Trade-inFinancingRepeat
CloserMX Built on the showroom floor Every lead.
Every lead.
Every follow-up. Every deal.
CloserMX is the deal tracker for modern dealerships. See the whole floor in one glance, never lose a follow-up, and close more from your phone than from your desk.
Works on the lot · Works on your phone Built for automotive
Personal board
Today · Working
Hot
Civic Hybrid — Aldana
Awaiting credit decision
Value
$34,990
Credit appFirst-time
Sierra Denali — Patel Group
No touch in 8 days
Value
$81,980
FleetNegotiation
Pipeline · last 7 days +18.4%
Why we built CloserMX
Not another CRM. A productivity tool for the sales floor.
Every sales CRM — customer relationship management software — was built as a data system for management. A place where reps log what they did so executives can chart what happened. Filing cabinet with a UI.
CloserMX is the opposite. It's the app the salesperson opens first every morning to run the day. Your huddle, your deals, your next moves. It tells you where to focus, what's going stale, and what's ready to close.
Reports happen as a side effect, not as the point.
Typical sales CRM
- A data system built for management reports
- You enter what you already did
- Every rep's book is visible by default
- Desk software with a phone app tacked on
CloserMX
- A productivity tool built for the rep on the floor
- You see what you should do next
- Your book is private. Managers see the floor.
- Built for the phone and the lot first
Every design decision is pulled from the Closer Manifesto, our playbook from years of selling on the floor and researching the psychology of why people say yes. Sell the work, not the software.
Why dealers pick CloserMX
Sales software that respects a rep's day.
Works on the lot
Log a touch, snap a trade-in, move a deal, all from your phone between ups.
Nothing falls through
Every deal has an owner, a next step, and a nudge before it goes cold.
The floor in one glance
See what's closing, what's stalled, and who's carrying the team, updated live.
Less typing, more selling
Tuned for the automotive workflow out of the box. Less paperwork, more road time.
A day in the app
Three beats, all day.
CloserMX is built around the rhythm of a rep's day. No extra steps, no forms that don't matter.
01
Open the huddle
Every morning, start with the huddle view. It shows what's ready to close, what's going cold, and what needs attention today. No meeting required.
02
Work the floor
Log touches on your phone between ups. Move deals through stages with a tap. Leave quick notes on a deal when you step away, so nothing slips.
03
Mark the wins
Close the day by marking your wins. Your dashboard updates automatically, and tomorrow's huddle is ready before you leave the lot.
Play with it
Drag a deal. Watch it move.
Here's your board, live in your browser. Drag any deal to a new stage, or use the Back and Next buttons on a deal to move it one column at a time. Nothing saves, nothing breaks.
Lead 2
$97.5k2024 F-150 Lariat
Hodges
$62.5k
Civic Hybrid
Aldana
$35.0k
Working 2
$111.4kSierra Denali
Patel
$82.0k
CX-5
Garcia
$29.4k
Closing 1
$48.1kModel Y
Bryant
$48.1k
Won 1
$44.9kTacoma TRD
Chen
$44.9k
The sales floor, live
Glance. Decide. Sell.
Your whole pipeline in a single view. See who's hot, who's cooling, and who needs a call before lunch. Designed to be read in three seconds, between customers.
Status signals
Won Working Stalled Lost
Store target · gross
Primary action
Pipeline · this week
RealtimeDeal Value Total gross Stage
F-150 Lariat — Hodges $62,490 $3,400
Negotiation
Civic Hybrid — Aldana $34,990 $1,850
Credit
Sierra Denali — Patel $81,980 —
Stalled
Model Y — Bryant $48,120 $2,980
Closing
CX-5 — Aldama $29,400 —
Lost
Everything inside
One app. Every corner of the floor.
Built for floor sales, from the board to the standup. Nothing to bolt on, no spreadsheets to reconcile.
Deal board
A visual pipeline with drag-to-move stages. Customize the columns to match your dealership's workflow.
Ice Box
Dormant leads go to Ice instead of the trash. They thaw back to Working automatically when the right trigger fires.
Daily huddle
What to do today, what's going stale, who's carrying the team. One screen, updated live.
Real-time sync
Every move, touch, and note syncs across phones, tablets, and the showroom monitor in under a second.
Keyboard-first speed
Power users fly through deals with shortcuts. Less time typing, more time selling.
Mobile-ready
Touchable cards, quick-add deals, and one-tap stage moves. Built for the lot, not just the desk.
Activity timeline
Every touch, note, and stage change logged on the deal. Who did what, and when.
Pipeline insights
Front gross, back gross, projected commission per rep, and profit-leak detection below your store target. The dashboard rolls up what the floor already knows — no AI guesswork.
Our take on AI
We build real tools, not chatbots.
The sales software market is drowning in AI. Chat with your pipeline. Let a bot qualify your leads. AI-powered everything. It looks impressive in a demo.
On the floor, it falls apart. Generative models hallucinate customer history that didn't happen. They recommend moves that sound confident and mean nothing. They give every rep the same advice because they don't know your floor, your customer, or the deal sitting in front of you right now.
CloserMX makes a different bet. Our Sales Engine, launching with Premium, is not a chatbot pretending to sell. It's a library of plays pulled from the Closer Manifesto: years of selling on the floor and researching why people say yes, codified into the nudges that actually move deals forward. Every recommendation traces back to a play we wrote down.
We're not anti-AI. We're anti-noise.
When AI genuinely earns a place in a specific workflow, we'll put it there. Until then, you get tools a rep can trust, grounded in plays that have closed real deals.
Pricing
Start for $12. Cancel any time.
7-day free trial on every paid plan. No contracts, no forms, no surprise upgrades. Move between plans as your team grows.
Solo
$12 per month
or $99 a year
For the salesperson tracking their own book.
- Personal workspace
- Unlimited deals and contacts
- Ice Box with auto-thaw
- Daily huddle view
- 7-day free trial
Most popular
Team
$39 per seat, per month
or $420 a seat per year
Managers see the whole floor. Reps keep their book private.
- Private deals by default — reps only see their own
- Manager view of the whole floor
- Configurable sharing per pipeline
- Roles: owner, manager, rep
- Team huddle and standups
Enterprise
Custom for multi-rooftop groups
starts at $1,200 / month
For dealer groups running multiple rooftops.
- Multi-workspace, one bill
- Single sign-on (SSO)
- Priority support
- Dedicated onboarding specialist
- Volume pricing